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The statement that strong cultural values can remain even if specific applications change is accurate because it highlights the resilience of core values within a culture. Cultural values represent the fundamental beliefs and principles that guide behavior and decision-making within an organization or society. While the manifestation of these values—such as practices, policies, and rituals—may evolve over time due to various influences, the underlying values often remain intact.

For example, a company may adapt its customer service strategies in response to technological advancements, but the core value of prioritizing customer satisfaction can persist. This enduring aspect of culture ensures continuity and stability, even amidst changes in processes or practices. This demonstrates the complexity of cultural dynamics, where certain foundational beliefs can outlast transient applications.

Understanding this concept is crucial for effective guest services management, as it allows leaders to navigate and implement changes while maintaining the integrity of the organization’s core values, ultimately fostering a consistent and recognizable identity for the service they provide.