Which of the following is not a reason for an organization to use co-production?

An organization might use co-production to enhance guest involvement, increase efficiency, and reduce costs because these factors directly contribute to improving the service experience and operational effectiveness. Co-production allows guests to participate in the service process, leading to more personalized experiences and often a quicker service delivery, thus enhancing guest satisfaction. Additionally, involving guests in the process can lead to lower operational costs, as the organization may save on resources that would otherwise be needed for full service provision.

By allowing guests to engage in co-production, organizations can create a more dynamic service environment where efficiency is improved through shared responsibilities. Consequently, it would not typically serve the purpose of allowing workers to rest, as co-production generally involves increased activity and interaction among both staff and customers. Instead of resting, workers often take on different roles to facilitate guest participation in the service experience.