Which is a common metric for assessing guest satisfaction?

The Net Promoter Score (NPS) is widely recognized as a common metric for assessing guest satisfaction. It specifically gauges customer loyalty by asking respondents how likely they are to recommend a business or service to friends and family on a scale of 0 to 10. Based on their responses, customers are categorized as promoters, passives, or detractors. This feedback not only indicates their satisfaction level but also provides insights into potential areas for improvement. A higher NPS typically correlates with greater guest satisfaction and loyalty, making it a valuable tool for businesses aiming to enhance their guest services.

Other metrics, while useful in their own right, do not focus primarily on guest satisfaction. Customer Lifetime Value measures the total revenue expected from a customer during their relationship with a brand; Daily Revenue Reports track financial performance but do not directly reflect customer sentiment, and the Employee Satisfaction Index assesses staff morale rather than guest experiences. Therefore, NPS stands out as the most relevant metric for understanding guest satisfaction levels.