What is an example of a proactive guest service strategy?

Offering welcome drinks is an example of a proactive guest service strategy because it anticipates the needs of guests and enhances their overall experience from the moment they arrive. This approach demonstrates hospitality and creates a warm, welcoming atmosphere, contributing positively to the initial impression of the establishment. By providing a thoughtful gesture like welcome drinks, the service team shows that they are attentive to guests' comfort and well-being right from the start.

This contrasts with dealing with concerns after they arise, which takes a reactive approach; it focuses on resolving issues rather than preventing them. Following up with guests after their stay, while valuable for building relationships and gathering feedback, is also a reactive strategy because it addresses experiences that have already occurred instead of preemptively enhancing future visits. Providing discounts for future visits may incentivize return visits but does not proactively address the immediate experience of the guest upon their arrival.