What is a common practice to enhance guest co-production?

Providing clear instructions is a common practice to enhance guest co-production because it helps guests understand their roles and responsibilities in the service experience. When guests are given precise information about what to expect and how they can contribute, they are empowered to engage more actively and effectively in the service process. This clarity fosters a collaborative environment where guests feel informed and valued, which can lead to improved satisfaction and a more positive overall experience.

Clear instructions can also reduce misunderstandings and increase the efficiency of the service interaction. For instance, in a hospitality setting, when guests know how to navigate a hotel's amenities or understand the check-in/check-out processes, it allows for smoother operations and enhances the overall guest experience. By facilitating better communication, this approach encourages guests to take an active part in co-creating their value, which is a key aspect of guest services management.