True or False: If a hotel allows its restaurant guests to make their own reservation by touch screen television, that is an example of co-production.

The statement is accurate because allowing restaurant guests to make their own reservations through a touch screen television exemplifies co-production in the service context. Co-production refers to the process where customers actively participate in the creation of the service or experience. In this case, the guests taking the initiative to make their own reservations contributes to the overall service delivery process. Their involvement can lead to enhanced satisfaction and a more personalized experience since they have direct control over their booking preferences.

This kind of technology not only empowers guests but also allows the hotel to offer efficient and flexible service, reducing wait times and potentially enhancing operational efficacy. It illustrates a shift in how interactions between service providers and customers can take place, with the guests playing an integral role in determining the nature of their experience.