True or False: An organization changing from full-service to co-production would probably have to make changes in its delivery system.

Transitioning from a full-service model to a co-production model involves significant alterations in the delivery system. In a full-service environment, the organization typically takes on the majority of tasks and responsibilities for the customer, emphasizing convenience and service efficiency. Conversely, co-production requires customers to participate actively in the service delivery process.

This shift necessitates changes in the delivery system to accommodate the active role of customers in service creation and fulfillment. For example, adjustments may include redefining employee roles, creating training programs for customers, altering physical spaces to facilitate customer participation, and developing new systems for communication and feedback.

Such comprehensive changes ensure that both the organization and customers can successfully engage in the co-production process, thereby enhancing the overall experience and satisfaction. Therefore, the assertion that an organization changing to a co-production model needs to modify its delivery system is true.